EarnedDesk vs Muck Rack
Muck Rack is a media contact database and PR workflow platform, sold to PR teams on annual contracts. EarnedDesk is a daily tool for the business owner doing their own outreach, from US$199 a month.
What Muck Rack does
Muck Rack is a media database and PR management platform: a searchable list of journalists, pitching and press-release tools, and coverage monitoring. It's built for PR teams and agencies managing many relationships and campaigns at once.
What EarnedDesk does
EarnedDesk is built for one business owner, not a PR team. Every morning it reads the news, picks the stories worth responding to and gives you five ideas, each with an honest verdict and the journalist who wrote the story. You send the pitch yourself.
Price
Muck Rack doesn't publish its pricing. Based on public market data, contracts typically start from around US$5,000 a year and scale well past that for bigger teams. EarnedDesk is US$199 a month, with a 3-day free trial, cancel any time.
| Muck Rack | EarnedDesk | |
|---|---|---|
| Built for | PR teams and agencies | One business owner |
| Price | From roughly US$5,000/year (undisclosed) | US$199/month |
| Contract | Annual | Monthly, cancel any time |
| Daily ideas | No, you search the database | Five a day, tied to today's news |
| Who sends the pitch | You, using their contact list | You, from your own email |
When Muck Rack is the better fit
If you're a PR team pitching many clients, running press releases at scale, or need broad media-list search across a whole industry, Muck Rack's tools are built for that. EarnedDesk is built for an owner spending about 15 minutes a day.
What we don't promise
Coverage depends on editors saying yes. No tool can guarantee it, and nothing is ever sent to a journalist for you.
Common questions
Is EarnedDesk a Muck Rack alternative?
For a single business owner, yes. It replaces searching a media database yourself with five daily ideas already tied to real articles and journalists.
How much does Muck Rack cost?
Muck Rack doesn't publish pricing. Public market data puts typical contracts from about US$5,000 a year, scaling higher with more seats and features.
Does EarnedDesk have a searchable media database?
No. Instead of a database to search, it gives you five ideas a day, each tied to a real article and the journalist who wrote it.
Try EarnedDesk free for 3 days
A daily brief, five ideas and the journalist behind each story. You send every pitch yourself.
Card required, nothing charged for 3 days. From US$199/month after that.