PR for founders, without the firm

EarnedDesk helps founders get into the news without hiring a PR firm. Each morning it picks the stories worth responding to and gives you five ideas with the journalist behind each one, and you send the pitch yourself.

Why founders do their own PR

Founders are often the best source of a story. You know the market, the customers and the numbers. Journalists want people who know things firsthand, and a founder who can speak plainly on a topic is useful to them.

What you get

• A daily read of the news, filtered to stories worth your response
• Five ideas a day with an honest verdict: yes, maybe or not this one
• The journalist who wrote each story, from the byline
• Drafts for an editable pitch you send from your own email
• A Coverage check and a reading list

Own the relationships

When an agency pitches for you, the journalist relationships sit with the agency. When you pitch yourself, they are yours, and they compound. A journalist who has worked with you once is more likely to reply next time.

Coverage and AI search

AI tools often draw their answers from published sources. Being quoted in a trusted outlet is one of the clearest ways to show up when someone asks who the experts are. It is also what investors and candidates find when they look you up.

Fifteen minutes, not a project

A daily habit beats an occasional big push. Read your brief, pick the ideas with a yes, and send one or two pitches. Three of the five daily ideas take under 10 minutes to act on.

What we don't promise

Coverage depends on editors saying yes. EarnedDesk gives you the right story and the right journalist at the right time. The pitch is yours.

Price

US$199 a month with a 3-day free trial, card required and nothing charged for 3 days. There is a founding rate of US$500 for 12 months upfront, which is limited beta pricing.