Research.
We read over 200,000 news sources and pick out the stories that matter to your business.
Read the right stories Find the right journalist Build relationships you own
Why now
Why being in the media matters more now, not less
AI answers are built on publications. When someone asks an AI tool who the experts are in your field, the answer often draws on what trusted outlets have published. If you're not in those outlets, you're not in the answer.
Newsrooms are shrinking. Fewer journalists are covering more ground, so they need sources who make their job easier. A relevant, well-timed pitch is more welcome now than it's ever been.
More people are reading, watching and listening, in more places. One piece of coverage travels further than it used to: shared, clipped, quoted and cited.
The pitch
Your competitors are paying $5,000 a month for this. You don't have to.
Some of the businesses you compete with pay a PR firm thousands a month for research and introductions. You can be in the same conversations, often before they are, for a fraction of the price.
You're smarter than that.
What it does
Everything you were paying a PR firm for, every morning by 7am
Ideas.
Five ways to respond each day: an op-ed, a fresh angle, a letter to the editor, or you as the expert source.
Vetting.
Every idea is checked against what's already been published, so you're adding something new rather than repeating it.
Connecting.
For every idea, the journalists most likely to care, based on what they've written in the last few weeks. See their recent pieces, their LinkedIn and X, and their work email.
Then we draft the pitch in your voice. You edit it, send it from your own email, and we remind you to follow up and track the coverage you earn.
The button
Should you comment
on this story?
Paste in any article. We'll tell you honestly: yes, maybe, or not this one. If it's a yes, type your view in a few words and get three to five ways to use it, with the journalists to send them to.
Find your angleA little judgement goes a long way.
Not every story needs your opinion.
The right one does.
What success looks like
Here's what a good first six months looks like.
Week 1
Your first pitch goes out, to a journalist who wrote about your topic this month.
Month 1
Your first replies. Every journalist who responds goes onto your warm list, and EarnedDesk ranks them higher next time.
Month 3
Your first coverage, shown on an “As seen in” page on your website that updates itself. It’s now part of what AI tools, customers and investors find when they look you up.
Month 6
A warm list of journalists who know your name, a record of what you stand for, and a habit of showing up in your industry's conversations before your competitors do.
This is what you're working toward, not a promise. Coverage depends on editors saying yes. What we promise is below.
Comparison
Your desk. Your voice. Your relationships.
| Feature | PR firm | EarnedDesk. |
|---|---|---|
| Cost | $5,000+ a month | From $199 a month |
| Research | Their team, weekly | Every morning |
| Ideas | In a monthly meeting | Five a day, tied to today's news |
| Vetting | Their judgment | Checked against what's already published |
| Connecting | Their contacts list | Journalists who wrote on your topic this month |
| Who sends it | They do | You do, in your own voice |
| Relationships | Theirs | Yours, and you keep them |
Learn
Learn how the media works
Short guides to pitching, op-eds, interviews and breaking news, plus a practice mode where you can try a pitch on a real story before you send one.
Pricing
Try it free for 3 days.
Includes your daily brief, five ideas a day, journalist matches, drafting and coverage tracking.
Start your 3-day free trial
Card required, nothing charged for 3 days.
Monthly
$199
Per month, cancel any time
Founding rate · 12 months upfront
$500
Limited beta pricing
Our effort guarantee
Send 10 pitches through EarnedDesk in your first 60 days. If no journalist replies, we add three months to your plan.
FAQ
Fair questions. Straight answers.
Will I get coverage?
No tool can guarantee that, and anyone who does is overselling. What EarnedDesk guarantees is that you'll pitch the right story to the right person at the right time, with a pitch that shows you've read their work. That's what gets replies.
Why does coverage matter if people use AI to search?
Because AI tools often draw their answers from published sources. Being quoted in a trusted outlet is one of the clearest ways to show up when someone asks who the experts are.
How much time does it take?
About 15 minutes a day. Three of your five daily ideas take under 10 minutes to act on.
Do I need PR experience?
No. The Learn section covers the basics, and every idea explains why it's the right format.
Where do the journalist details come from?
From what journalists publish: their bylines, their outlets' author pages, and public professional listings. Every email address shows how confident we are in it.
Your next chapter