A PR agency alternative for founders and small businesses
EarnedDesk does the daily research, vetting and ideas a PR agency does, from US$199 a month instead of US$5,000 or more. You send the pitch yourself, in your own voice, so the journalist relationships stay yours.
The offer
Try EarnedDesk free for 3 days. It's US$199 a month after that, and you can cancel any time. A card is required, and nothing is charged for 3 days.
Every morning it reads the news, picks the stories worth responding to and gives you five ideas, each with an honest verdict and the journalist who wrote the story.
EarnedDesk compared with a PR agency
| PR agency | EarnedDesk | |
|---|---|---|
| Cost | US$5,000+ a month | From US$199 a month |
| Research | Their team, weekly | Every morning |
| Ideas | In a monthly meeting | Five a day, tied to today's news |
| Vetting | Their judgment | Checked against what's already published |
| Connecting | Their contacts list | The journalist behind each story |
| Who sends it | They do | You do, in your own voice |
| Relationships | Theirs | Yours, and you keep them |
What you get each day
- Five ideas: op-ed, angle, letter to the editor or expert comment
- A verdict on each one: yes, maybe or not this one
- The journalist who wrote the article, from the byline, with LinkedIn and X links or a search link
- Drafts, which writes an editable pitch you send from your own email
- A Coverage check and a reading list
When an agency is still the right call
If you want someone to run a full campaign, handle crisis comms or manage a launch end to end, hire an agency. EarnedDesk is for owners who can spend about 15 minutes a day and want to do the pitching themselves.
If you want help without the retainer, Bootcamp pairs you with Sentral's media team for done-with-you pitching support and media training. Pricing is on application.
What we don't promise
Coverage depends on editors saying yes, and no tool or agency can guarantee it. Nothing is sent to a journalist for you.
Common questions
How much does a PR agency cost?
Retainers commonly run US$5,000 a month or more. EarnedDesk is US$199 a month.
Do I need PR experience?
No. Every idea comes with the angle, why it's timely and a suggested format, so you know what to say.
How much time does it take?
About 15 minutes a day. Three of your five daily ideas take under 10 minutes to act on.
Does EarnedDesk send pitches for me?
No. Nothing is ever sent to a journalist for you. Drafts writes an editable pitch and you send it from your own email.
Will I get coverage?
No one can guarantee that. You get the right story and the right journalist at the right time. The pitch and the relationship are yours.
Try EarnedDesk free for 3 days
A daily brief, five ideas and the journalist behind each story. You send every pitch yourself.
Card required, nothing charged for 3 days. From US$199/month after that.